Our Story

About Lost Baja Discovered

A family connection to Baja that began more than four decades ago and grew into Lost Baja Discovered, founded by Barry Taylor and Jeffrey Fetters.

Where It All Began

A Family Connection to Baja That Began in 1981

Lost Baja Discovered did not begin as a rental business. It began with a family, a love for Baja California and decades of memories along the coast.

My name is Jeffrey Fetters, and my connection to Baja dates back to 1981, when my stepfather and future business partner, Barry Taylor, began bringing our family south of the border.

For us kids, those trips became something we looked forward to year after year — a chance to explore, spend time together and experience a place that felt wonderfully different from home.

Those early family trips created memories that stayed with us. Baja became more than somewhere we visited. It became part of our family's story.

Barry Taylor, co-founder of Lost Baja Discovered and longtime Baja enthusiast
Barry Taylor during the years that led to the founding of Lost Baja Discovered

A New Chapter

The Search That Led Us to Las Palmas

Years later, as Barry began thinking about retirement, Baja naturally came back into the conversation. He wanted to find a place where he could enjoy the next chapter of his life near the Pacific, in an area our family had already grown to love.

In 2015, Barry and I began what we like to think of as our own Baja discovery journey.

We explored developments throughout the Rosarito area, looking for the right combination of location, oceanfront living, amenities and, most importantly, a place that genuinely felt like home.

Eventually, that journey brought us to Las Palmas.

We Found It

Las Palmas Felt Like Home

After exploring developments throughout the Rosarito area, Las Palmas stood apart for us. We fell in love with the building, its oceanfront setting and the lifestyle surrounding it.

We realized we had found not only an ideal place for Barry's retirement, but also an opportunity to share something our family had enjoyed for decades.

We could offer our condos for long-term rental and give other people the opportunity to experience Baja in a very different way — not simply as tourists visiting for a few days, but with enough time to settle in, explore, discover favorite places and experience the everyday rhythm of life along the Pacific.

That idea became Lost Baja Discovered.

Founded Together

Lost Baja Discovered Begins

Barry Taylor and I, Jeffrey Fetters, created Lost Baja Discovered together as equal partners.

Beginning in 2016, we offered our condos for long-term rental with a simple goal: help other people discover what had made Baja so meaningful to our family.

We wanted LBD to feel personal. Rather than simply listing a property and handing someone a set of keys, we wanted prospective renters to have direct communication, clear information and a better understanding of both the condo and the lifestyle surrounding it.

Barry and I brought different experiences and perspectives to the business, but we shared the same vision: give other people the opportunity to discover Baja with enough time to truly experience it.

That shared appreciation for Baja became the foundation of Lost Baja Discovered.

Over the years, Lost Baja Discovered has evolved while remaining true to that original vision. Today, our focus is exclusively on furnished and unfurnished long-term condominium rentals in Rosarito, helping people who want more than a short visit experience Baja as a place to call home.

Continuing the Legacy

Carrying Forward the Vision We Shared

In mid 2019, prior to Barry's passing in 2020, I took over the operation of Lost Baja Discovered and have continued running it ever since.

For me, continuing LBD is about more than maintaining a business Barry and I built together. It is about carrying forward his legacy, our shared vision and the experiences that inspired us to create Lost Baja Discovered in the first place.

As co-founder and now the person responsible for Lost Baja Discovered, I remain committed to the same values Barry and I established together: personal communication, care for our properties, respect for the people who rent from us and a genuine desire to help others experience Baja beyond a short vacation.

Every person who chooses to spend meaningful time here becomes part of the continuing story Barry and I began together.

I am proud to continue that story today.

Barry Taylor, co-founder of Lost Baja Discovered, whose legacy continues today

Why Long-Term?

Baja Is Best Experienced With Time

A short trip can show you the highlights. Living here gives you the opportunity to experience what everyday life in Rosarito is actually like.

A long-term residence provides time to build routines, discover favorite restaurants, explore nearby communities and enjoy the coast without rushing.

That is why Lost Baja Discovered focuses exclusively on long-term condominium rentals with a minimum one-year lease. Our goal is to provide people with a genuine home in Rosarito rather than a temporary vacation stay.

A Personal Approach

More Than a Property Listing

Lost Baja Discovered is not built around a large inventory of third-party properties. Our focus is on the condos connected directly to our own experience at Las Palmas and the long-term lifestyle surrounding them.

Direct Communication

When you contact Lost Baja Discovered, you are communicating directly with me, Jeffrey S. Fetters, about availability, rental terms and property details.

Firsthand Experience

My relationship with Baja goes back more than four decades, giving me firsthand familiarity with Rosarito, Las Palmas and the lifestyle surrounding long-term coastal living.

A Long-Term Perspective

I understand that choosing a long-term rental is very different from booking a vacation. My goal is to help prospective renters make an informed decision about the residence, the community and the Rosarito lifestyle before making a one-year commitment.

More Than Four Decades Later

Still Discovering Baja

More than four decades after those first family trips to Baja, the idea behind Lost Baja Discovered remains remarkably simple.

I am not simply offering a place to stay. I am sharing a place that has been meaningful to my family for generations and giving other people an opportunity to make their own discoveries.

For some, that may mean retirement. For others, it may be relocation, remote work or simply beginning a new chapter of life in Mexico.

Whatever brings someone to Baja, I hope Lost Baja Discovered can help them experience this remarkable part of the world with enough time to create their own memories and perhaps fall in love with it just as Barry, our family and I did.

Discover It for Yourself

Learn More About Life in Rosarito

If you are considering making Baja part of your everyday life, explore our guides to Rosarito living and the broader Baja lifestyle.

Discover what living in Rosarito is like →

Explore the Baja lifestyle →

View our long-term oceanfront rental information →